Today marks the next step in the partnership with UKZN and RHAP on the integration of Advocacy in the Curriculum. UKZN actively supported and promoted the development of RHAP’s Advocacy in the Curriculum Manual in 2015/16. As we are rolling-out the manual across Health Sciences Faculties in South Africa, UKZN is once again pioneering this work by taking concrete steps for implementation. Advocacy is an ethical duty of all healthcare workers and building this competency is a requirement by the HPCSA. Therefore, Faculties of Health Sciences should be taking this on in all earnest in their curriculum development, ensuring it is introduced early on and reinforced through different methodologies throughout the entire period of health sciences training – a once-off patient advocacy lecture does not suffice!